Case Studies
Every project tells a story, combining creativity, strategy, and execution to deliver impactful results. From milestone celebrations to high-profile productions, these case studies showcase the innovation and collaboration behind my work.
From pre-event videos to post-event highlights, I managed every aspect of creative production for this large-scale conference. I led photography, videography, AV vendor coordination, and crafted engaging digital content for signage, stages, and customer advocacy videos. This comprehensive project showcases my ability to handle complex logistics, storytelling, and stakeholder management—all while delivering polished, impactful media.
Meet Your Maker is a food and travel show that I had the privilege of producing, directing, and editing. Inspired by the storytelling of Anthony Bourdain, this project took me down the California coast to celebrate craft makers, unforgettable flavors, and the connections that make every journey special.
I produced high-quality training videos to educate retail partners on product launches, safety protocols, and makeup techniques. Acting as both producer and lead camera operator, I managed budgets, teams, and post-production, ensuring tight turnarounds and stakeholder satisfaction. Some videos were so exceptional, they transitioned to public-facing campaigns, demonstrating my commitment to exceeding expectations.
This heartfelt project follows a mother and daughter’s shared journey through groundbreaking medical care. Over three days, I directed a team to capture interviews, b-roll, and aerial shots, working around hospital schedules to deliver a compelling video that exceeded UCSF's fundraising goals. With detailed planning, on-site leadership, and post-production finesse, this piece became a cornerstone of their campaign.
Over nearly ten years, I captured the magic of wishes, events, and fundraisers for Make-A-Wish Greater Bay Area. From intimate wish reveals to major galas, I delivered photos, videos, and hybrid shoots, often managing teams and post-production. My dedication earned me their prestigious Storyteller Award—an honor that reflects my passion for bringing these extraordinary stories to life.